5 Inbound Marketing Habits That Will Improve Your Marketing ROI
It is not secret that by carefully reviewing your company’s existing market conditions and creating valuable content, you can improve your Marketing ROI.
This proactive approach allows you to understand how your audience interacts with you, allowing you to provide content speaking directly to them.
Here are five inbound marketing best practices that when regularly used will improve your results.
The first step to improving ROI is constantly reviewing your content analytics. To get started, here are three metrics to check as you boost your ROI:
- Which Pages Generate Revenue? Review how people are getting to your opt-in pages, what content they look at just prior to opting-in, etc. Use this data to improve content that isn’t generating revenue, and generate similar content.
- Where Are People Leaving Your Site? Wherever people consistently leave your site, that’s where problems lie. Once you figure out where people are dropping off, conduct a survey to determine the flaw in the page.
- Which Sites Are Sending You Traffic? This involves looking at the sites that recommend you. By looking at redirects that come from recommendations, you can develop a marketing strategy to reach that particular target audience directly.
CTA Split Testing
Don’t overestimate the power of a Call to Action. It’s not enough to thoughtlessly program a cookie-cutter click-button and slap a simple “Click Here” or “Buy Now” on it. By approaching your CTAs strategically, you can dramatically improve your ROI.
- Test Different Colors — Different colors evoke different emotions, and emotions drive the buying process. Subsequently, different colors will work better depending on the nature of the product or service you’re offering.
- Test Different Locations — Sometimes your CTA is more effective at the top of the page. Other times it’s effective at the end of the offer. Release different versions of the same opt-in page, but with the CTA placed in different locations. This helps you determine which location works best.
- Test Different CTA Texts — What your CTA says depends on the offer. Regardless of the specifics of your offer, there are plenty of different ways to invite someone to do something. Draft a few different CTA’s that are specifically tailored to your offer, and see which one converts the best.
Survey Your Audience
By becoming acquainted with your audience via a survey, you get a better idea of what evokes a positive reaction and what evokes a negative reaction. Knowing both helps you figure out what helps your ROI and what hurts your ROI. Here are three things to keep in mind when you survey your audience.
- Keep It Focused: Only ask questions pertinent to getting the relevant results, and stay away from information that you’re merely curious about. Sticking to what’s absolutely necessary keeps the survey short. The shorter the survey, the more likely your audience is to complete it.
- Test Awareness: Use multiple choice questions to determine whether or not respondents are aware of some product, service, or content. If they indicate that they are aware of the relevant items, they can move on to answer specific questions. If they aren’t aware, then you can ask a different set of questions that will help you figure out how and if you can reach people who are unaware.
- Use Scaled Questions: Take advantage of an informal rating system (e.g. rate product X on a scale of 1 to 5) to get more specific information. For people who rate the product/service/content well, you can ask them what they like about it. For people who gave low ratings, you can ask them how you can go about improving the item.
Create Value-Rich Content Offers
People interact with content that benefits them. By providing beneficial content, you endear yourself to your audience: you don’t just want money, you want to help them. There are two things you can do to make sure your audience interacts with value-laden content.
- Focus your content on your audience’s problems. Don’t just explain the problems, but provide methods for solving those problems. Make sure you answer their concerns thoroughly, so they don’t look for more information from a different provider.
- Make sure every title reflects the value of your content. This means making it clear from the outset that your content is something your audience can act on. Try to be as specific and concise as possible: your audience should know what you’re addressing before even reading the article, and they should know what they’re getting out of it right off the bat.
Share Fresh Content via Social Media
Once you’ve created content, take steps to ensure it reaches your audience. Aside from incorporating SEO writing, a key step to ensuring your content gets readership is by sharing it on social media. Here are three quick tips to remember when sharing content on social media:
- List, Persuade, Visualize — Share lists, persuasive posts, and videos do particularly to get maximum exposure beyond your existing audience.
- Use Pictures — Whatever kind of content you’re posting, make sure it’s accompanied by a relevant, engaging image.
- Share Valuable Information — Make sure the content you share benefits your readers in some way, and make that clear right away.
Which of this tactics are your regularly using? Please share below.