Carla Kroger
Carla Kroger
Reach Your Target Market: 3 Content Marketing Strategies
Having a content marketing strategy is more than creating as much content as you can and spraying it all over online. There are other things to considers like how your ideal audience may be searching and where they are in the buying cycle. Let’s look at the buying cycle and why it matters to […]
Optimizing Content to Meet Your Ideal Buyer’s Needs: 5 Tips
It goes without saying that optimizing content properly to serve your ideal audience is a must your especially when your content is part of your marketing strategy. To make sure your are in fact serving your audience, there are key audience optimizing items you need to be clear about before you write your first […]
Inbound Marketing: 4 Benefits and 3 Strategies
What Makes Inbound Marketing Different from Outbound Marketing? Inbound marketing techniques take advantage of modern technology to generate interest and communicate the value of the company’s products or services. Inbound marketers facilitate two-way communication with potential buyers, whereas outbound marketers focus on talking at potential buyers. Inbound marketers take advantage of SEO content, personal […]
5 Simple and Effective Strategies Marketing Your Engineering Firm
If you’re part of a civil engineering marketing department and reading this, there’s a good chance your website isn’t getting enough traffic or leads, nor is it showing up in a Google search. If this is your situation, your bottom line is hurting and your online marketing strategy may need improvement. >>click to tweet<< […]
5 Simple Tactics to Increase Your ROI with Mobile Marketing
Mobile marketing as a tool cannot be ignored. It is no secret that we are using our mobile phones more and more and because every marketing campaign requires an investment of time and money, it is important to adopt tactics that will allow you to measure the effectiveness of your campaigns at the same […]
Join Our Team: Planning For A New Team Member
The time to get gas for your vehicle is not when you are completely out, the same applies for a new team member. If you are finding more and more items falling between the cracks, service deliver is lagging more lately, you are working longer days to keep up, you are doing duties that […]