I know that you are aware of the importance of a carefully crafted marketing funnel.
One that produces a steady stream of ideal prospects over and over.
A great marketing plan can ensure that you have a solid marketing campaign that brings in results.
I’ll admit that developing a great marketing funnel can take a lot of preparation, time and some revenue.
After you put in the work, you can enjoy watching all the pieces fall into place and work together smoothly.
Here’s the thing, a lot of small business owners don’t seem to dedicate enough time and attention in creating a strong marketing funnel.
Usually it is because they become overwhelmed trying to set it up or are focused on running other areas of the business.
As a result, it may take longer to gain some traction with your funnel efforts.
And, it may even collapse due to some key elements being overlooked.
So, before you get too frazzled with your funnel to-do list, there are some robust and easy to implement items you can set up no matter where you are in your funnel set up or the approach you plan on taking.
These are basic elements that you cannot leave out if you want your marketing funnel to run smoothly and have dependable results even on a bad hair day
Let’s take a step back and review some funnel must haves that can open the door to reaching more of your ideal clients.
Make it all about your clients
The most important thing you have to remember when creating your marketing funnel is that it should be all about your audience and potential clients.
They are what your marketing is targeting.
Start by profiling your target audience.
Every bit of information you can gather to describe your target audience will be useful.
When profiling or creating your ideal client profile (persona) include their:
- Educational background,
- Average income,
- Their relationship to the decision maker, as well as
- Any other information that is relevant to how they go about their purchasing decision.
As you dig into creating your ideal client profile, you will be able to pin point what they need and what they are researching or trying to resolve in relation to the types of solutions you provide.
This will give you a clear view of the types of resources you can provide in in your marketing efforts that would be the most valuable to them.
Offering valuable resources that are relevant to what they are trying to resolve will allow your audience to see you as someone who’s trying to help.
Do your research and create your plan
Research is the first stage of in creating a marketing funnel strategy.
With proper research your audience will feel as if they are having a unique and personalized experience with you.
You can drill down to the core of what they are trying to resolve and what they need at each stage of the buying cycle.
Who they are,
Where they are,
What they need,
What kind of problems they have, etc.
In addition to your audience’s needs, you can also research your competitors, and new marketing resources.
This will provide you with sufficient data to produce an excellent plan that can position you as an authority in your field.
When creating your funnel strategy, you can pull from your research to:
- Set measurable goals
- Address each stage of the buyer’s cycle
- Determine who will be responsible for monitoring your results and the frequency of their review
Don’t just create content, create valuable content
We all know that content is vital for any modern marketing strategy.
It fuels the effectiveness of your website, blog, social media updates, content upgrades and your nurture messages.
The one important thing you should remember is to create content with real value and that actually answers the needs of your audience.
Creating relevant content that is not salesy or keyword pack can go a long way.
Also keep your end goals in mind.
Your content is not being created solely to be index and searched but to be helpful.
Because your content is the blood of your funnel it should be created based on the needs of your target audience.
Relevant content should provide answers for their questions and be solutions for their problems.
This doesn’t just improve your relationships with your target audience and build their trust in you, you will also become an authoritative figure in the industry, a go-to place for people who seek answers and advice.
This IS valuable.
Select the communication platform that will give you the most footing
If your ideal clients are not using Pinterest, do no concentrate your efforts on Pinterest.
Researching the right communication platforms to reach your ideal clients is also vital for the success of your marketing.
Your ideal clients may be scattered all over in various platforms, but you obviously cannot go to all those platforms to reach them. It will take too much time.
The important thing to remember is, to go where your ideal clients hang out in large numbers.
This will give you the most footing.
Then, you should consider your comfort level.
Prioritize your outreach with the platforms you feel the most comfortable engaging with.
Reaching out your ideal clients where you feel comfortable will maximize your efforts, because you will actually show up and um… be social.
This brings me to another important point.
Be sure to use these platforms efficiently to avoid wasting too much time and your resources.
Finally and most importantly, the platforms you choose should have a return on your investment of time and resources.
When used right you should be able to:
- Get instant feedback,
- Communicate with audience,
- Share valuable content
- Mention offers
- Fulfill a step in your funnel plan, and
- Monitor the return on your efforts
Be known for delivering value and what you promise
A value-oriented marketing funnel will help you create great relationships with your ideal clients and build their trust.
Ensure you always deliver on what you have promised.
Nobody appreciates being stuck in a loop or requesting something that never shows up.
Like the time when I was about seven, I saved up and sent out for Sea Monkeys that never showed up…
…I digress. (And, found some later at Toy R Us just in case you were concerned. Thanks Jeffrey!)
Great marketing strategies begins with focusing on delivering the ultimate value to your ideal audience.
With these basics in place, no one will even notice or care that you are having a bad hair day.