So you have setup a “killer” marketing plan…
Spent hours writing blog posts…
Updated your social media accounts, and…
Pretty much used every marketing funnel trick you recently read about.
However, you are not getting the results you had hoped for.
What is the deal?
Well, marketing is quite complex, and very simple at the same time.
Sometime it is not all the tricks or bells and whistles that you need to have in place that makes the biggest difference.
Yes, the various complex elements should be perfected in order to have a successful marketing campaign.
Yet, it is just as important to perfect the basics or you will end up with gaps (holes) in your marketing bucket (funnel).
This is why you need to constantly evaluate your marketing plan and make necessary improvements.
With this said, here are some common mistakes that could create a hole in your marketing bucket that you need to avoid:
Mistake #1: Assuming you know what your ideal clients wants without asking them
No matter what you may be an expert in, you may not be an expert mind reader.
So you can’t guess or assume what your ideal clients wants without asking them.
A marketing campaign can run successfully only if you can setup a plan that answers the needs of your ideal clients, and you can only know what they want if you ask them.
To find out what they want and need you can ask by:
- Conducting a survey,
- Reviewing your metrics for most viewed pages,
- Asking your sales team about objections they are encountering, or
- Asking your current and previous clients.
This can be done through email, social media, or whatever channel you use to connect with these people.
With this information, you can:
- Create the right content that addresses their needs,
- Improve your communication with potential clients, and
- Create a more effective marketing plan that actually bring in results.
Mistake #2: Creating content you think is helpful
Again, you may not be a mind reader.
Just because you think the content is helpful doesn’t make it actually helpful for your ideal clients.
Be proactive, ask questions to find out what problems they have and what answers they need.
One easy thing you can do is to go to places where they gather on and offline and join in on the conversations where you are an expert.
You can provide solutions to their problems by interacting and sharing a link to a relevant content piece from your content hub that can answer their questions.
Creating helpful content for your ideal clients will make a huge impact on your marketing campaign.
It will make your ideal clients put more trust in you, generate traffic to your site and aid in you building a relationship with them.
Helpful content is also shareable as people like to help others.
As you provide more answers and solutions to their problems, you can also be seen as an authority in your field.
Which of course, is always good for business.
Mistake #3: Not promoting your content
Just because you have great content, it doesn’t mean that your website will suddenly receive thousands of new visitors and traffic.
Creating a helpful content is just the beginning, you have to promote your content in order to receive visitors.
There are many different ways to promote your content and an effective avenue is via social media.
The nice thing about promoting via social media is that you can get instant feedback and will be able to make some improvements before you promote via paid options.
Try to find some questions or problems being posted on social media that relate to your content, then offer a solution by sharing your content.
As long as your content is helpful and offers real solutions, your ideal clients will appreciate it and even share it with others.
But also be careful, don’t share in an icky way.
Like spraying your link without offering any other value or conversation.
This will have the opposite effect.
Mistake #4: No clear strategy outlined
When you have a marketing plan without a clear strategy outlined, it’s like having lots of spare parts but no running vehicle. You won’t be able to go anywhere.
So having a clear strategy outlined is extremely important for the success of your marketing campaign.
First things first…
- Determine the main goal you are trying to reach.
- Then create the strategy to reach this goal, and
- Document the steps you plan to take
It is also important to be clear about who will be responsible for each step and the goal of each step.
Additionally, if you need to outsource any part of your marketing plan, this will allow you to have outlined actions steps ready for someone else to accomplish for you.
Believe me, this will save your time in explaining what you need and will help everything run smoothly.
Establishing a goal for each section will help you:
- Measure your success, and
- Improve your strategy for better results.
Finally, document how each section flows to the next, so the entire system can have a seamless flow.
This will help you avoid any hiccups transitioning from one section to the next that might obstruct or slow down the flow of your plan.
Mistake #5: Doing too much on your own
This is a classic mistake.
Often times we don’t even know that we are overwhelmed when we are in the thick of it.
We just know we are busy getting things done.
But, if you find yourself working hard all day long just to find at the end of the day you really did not get much done, you may need to delegate.
Whether you have a problem:
- Trusting others
- Finding help
- Getting organized enough to create procedures, or
- You are simply trying to save money
This alone could be creating a big problem in your marketing efforts.
Know your limits, if it’s still realistic that you do everything on your own then go ahead, but if you’re already overwhelmed with your marketing tasks…
If you’re a part of a team, share the responsibility with the other team members.
Just because you have a problem in trusting other people, it doesn’t mean you have to jeopardize your entire plan.
The other option is to outsource parts of the marketing strategy, at least for the tasks that require specific skills, like:
- Graphics design,
- Techie duties, and
- Content writing.
You can still have control in the review stage of these items and it will free up your schedule at the same time.
So as you can see, focusing on the basics will help plug holes in your marketing funnel and will help in creating a successful marketing campaign.