5 Things You Can Do This Week to Grow Your Business
Growing your business simply means finding what customers want and giving it to them >>click to tweet<<.
That sounds easy enough until you realize that there just as many varying personalities and wants and needs out there as there are stars in the sky. Not everyone is going to want what you have to offer. Not everyone will require your services.
But you went into business with grand ideas and ambitious plans. You knew that someone out there would want your products or services. So now the challenge to your business is how to grow your business when you know you can’t appeal to everyone.
We’ve come up with a list of 5 things you can do to grow your business and they all have to do with your potential customers:
1: Get clear on who you are serving. Keep in mind, you can’t help everyone. Narrow your focus to provide outstanding, distinctive products or services. When you specialize, people who need a specialist will find you.
2: Focus your marketing efforts. Once you’ve made clear who you’re really selling to, you can create an effective marketing strategy. Over time, you should be able to automate the steps to this strategy and have a decent expectation of results. Once a strategy has been automated, expand your reach with a new strategy.
3: Survey your clients and customers to decipher what your next move will be. Getting direct feedback from the people you serve is the best indicator of what they’ll want going forward. A tool you might look into is Survey Monkey.
4: Review your offerings to see where you can bring more value. When new clients are reviewing your offerings they are looking for the value you will bring to them. Bringing the best value you can offer and deliver to the table will help them see how you can best support their needs.
5: Start a conversation. Offer 10 free consultations to your list this week and refine your offerings. Focus on what people need. Pay attention to the language they use and listen to what they feel they need. This can help you create future products or refine your current services. Be sure to use the same language as they do when you create your marketing campaigns.
Giving focused attention to your marketing and listening to your ideal audience will do more to expand and grow your business than trying to please all the people all the time.