Are Your Marketing Materials Speaking Up for You?
Are your marketing materials speaking well on your behalf?
Often times when marketing materials are created, the main focus is getting them into the hands of potential prospects.
In some cases they are handed out by someone else, displayed on a table at a networking event, or sent out in a cold letter to warm your target, arriving ahead of you and speaking on your behalf.
However, when your marketing materials arrive before you do, does it carry the same message that you would bring?
To assist you in streamlining your message, here is a list of five basic things you can use as a checklist while creating or reviewing your marketing materials:
Proof, Proof, Proof
It makes no difference if you are sending out your marketing material to be produced professionally or if you are planning the DIY route, spell check and grammar check, twice. Also, be sure to double check everything over especially your contact information.
There is nothing like receiving 5000 copies only to find the wrong phone number was printed.
Invite your brand
Carry your brand throughout every piece of material you create. Each piece should reinforce what you represent.
Branding is not just colors and your logo. It also includes what your business stands for and the code of ethics it represents.
Make it easy to read
How often do you read your computer manual? No one likes to read paragraphs upon paragraphs of industry related specific language and jargon. Your materials should read like a conversation with interesting points. Including photos and color just adds to the conversation.
Be sure to showcase your business this will allow your marketing materials represent you and your brand before you even enter the room.
Remember the white space.
Do not over crowd your materials. Space your text, pictures and graphics in a way that will not be overwhelming to your audience.
Instead of utilizing every square inch, space out your content so that it is easy to read with including breakout points to assist in making a positive impact.
Call to Action
What is commonly overlooked in creating marketing materials is the call to action the “what to do next”. You need to give your audience the next step to prompt them to take action. Call, Clip, Go To, Visit, Sign Up, Register, Log On, Send In … are some commonly used calls to actions.
Be sure you also include a date to take action by so that you can measure the effectiveness of your marketing campaign.