Be Clear About Your Goals
“Never mistake activity for achievement. ” ~John Wooden
Setting your marketing goals allows you to measure your success and is vital in forming the right strategy.
This may sound like a simple task, but sometimes setting your goals could be more difficult than creating a marketing strategy unless you quantify your strategy.
Marketing goals, as with any other, need to be SMART (Specific, Measurable, Attainable, Realistic and Time-bound).
by being SMART, you will know exactly what you should be working on and when to have steps completed.
Here is a quick run through on connecting the numbers to your SMART strategy:
Include the revenue goals you want to achieve from your inbound marketing efforts
Do your calculations to determine the revenue you want to gain from your.
For example, if your business goal is to grow the business by 30% over the next 6 months you will clearly know
- What you need to focus on,
- Where to concentrate your efforts, and
- Whether or not you are on track.
Calculate how many sales you need to make in order to achieve those revenue goals
If 30% growth means that you have to generate $400,000 and your average sale is $15,000.
You can then know for sure how many new sales you need in this period.
For this example you will need 27 new sales or 4.5 per month for the next six months.
Determine the number of opportunities you need
Review your previous close rate to find out how many opportunities you need.
If you determine your close rage is 50% you will need to have 9 opportunities in order to meet your goal.
Review how many leads you need
Once again review your past results to get a ideal of how many leads you need to have an adequate number of opportunities.
To do this review how many leads you had that turned into sales.
Now that you know how many leads you will need to get in order to meet your marketing and business goals.
So, as you see, it’s very important for you to be clear with your goals so you can create the perfect plan to achieve them.
Numbers don’t lie and by focusing on your numbers, your goals and strategy should go hand-in-hand.