Dare to Do Things You Can’t Do – Website Management
“I am always doing things I can’t do, that’s how I get to do them.” ~Pablo Picasso
Website management might sound like a simple task, but it depends on how you see “website management” itself.
Some people consider that managing a website is simply keeping it “alive”.
They keep the website online by paying the domain/hosting renewal on time and perhaps updating its content every now and then.
This is because they just want their business to have an online address and that’s pretty much it.
However, website management can actually way more valuable to a business that this.
If you’re doing it correctly, your website won’t be just an address, but it will be one of your most powerful marketing tools that can bring a lot of new businesses for you.
So now you know that it could have a fantastic effect on your business, You may be wondering:
What skills or knowledge do I need to make this happen? or,
Is this is beyond my skill set?
Pablo Picasso once said said: “I am always doing things I can’t do, that’s how I get to do them.
”Don’t avoid new things that you’re not familiar with, if you accept that challenge you will end up getting new skills and improve your business.
Here are some of the biggest challenges you might come across when managing your website and how you can solve those problems:
1. Unable to keep up
This is a common problem if your business is growing quickly and you don’t have an assistant to help you manage the website.
The solution is so obvious, you need to hire a new team member or contract this project out.
2. Weak website skills
You don’t know how to edit a website?
Have no clue of how to upload a video and make it look good on your website?
Don’t worry, many other people have the same problem.
It’s not rocket science, but it’s always helpful if you can invest in some basic training to reduce your learning curve.
3. Getting leads from website
This is a crucial skill that a website manager must have.
Do your research and continuously update your information as the Internet market keeps on changing.
As a start, you can understand the basic on how to generate a lead from this article by Hubspot.
This should get you started with turning your website into your most powerful marketing asset.