Goal Planning 101. Strip Your Goal Down Into Achievable Steps


Goals and goal planning …those wonderful little things that we are constantly working toward and occasionally attain.   They keep us focused and motivated and if we can achieve our goals, our business benefits greatly.

Goals are talked about so much that many people don’t think too much about the process of goal setting.  In reality,  how you go about setting and planning your goals is just as important as the goal itself  >>click to tweet<<.

So here you go.  Goal Planning 101:

First, a goal should be:

Specific:  A clearly defined goal means a clearly defined path to that goal.

Measurable:  You should be able to track your progress towards a goal through identified milestones or targets.

Attainable:  Goals have to be set realistically.

Relevant:  Match your goals to your business model.

Time-Based:  Your goal should always come with a deadline.

Steps to Help Goal Planning:

Knowing where the journey will end can help you break the journey into smaller pieces that aren’t overwhelming to tackle and complete.  See the end from the beginning and then break your goal down into smaller tasks.

Develop a strategy to complete each segment of your goal and you’ll be more likely to succeed in seeing your goal to the end.  It’s also a good idea, as part of a large strategy, to write down everything you’re doing to achieve your goal.  This does two things:  1) it helps you see if you’re actually making progress or just spinning your wheels and 2) it helps keep you accountable and helps you to see how effective your strategies are overall.

A map is a great way to ensure that you make it from point A to point B. 

But if you lose where you are along the map, it’s hard to know how much further you have to go or if you’re still on track to meet your destination.  In business goal setting, the same is true.  Be sure to track your progress along the way.  You can do this by having team meetings where everyone needs to report where they are in their tasks to help the company to achieve the goal.   From there you can see if you’re moving at the speed you want or if you’ve gone off track completely.

Whatever your goal is, never think of accomplishing it “someday.”  A good goal always has a date by which it needs to be achieved.  Therefore, be specific and decide something like, “By the end of 3rd quarter we will have increased our clientele by 30%.”  That’s a concrete goal, with a solid deadline and it’s more likely you’ll achieve that goal than by saying, “Someday we hope to have increased our clientele by 30%.”

Goals are a great thing to have as we try and grow our businesses.  But unless we take the time to plan out our goals and the strategies to achieve them, we end up not really going anywhere.



Carla Kroger

Carla is the founder and secret weapon behind Daily Administration where she works with small businesses assisting them in establishing manageable marketing strategies that attracts, engages and enrolls clients. Along with the Daily Administration team, she works with her clients to establish processes for profit¬able and repeatable growth.

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