How to Create Company Culture: 3 Easy Steps

“People are definitely a company’s greatest asset. It doesn’t make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.” -Mary Kay Ash –

When you create company culture you allow for a feeling uniformity though out your company.

It is important to know that it is something that’s always in a constant state of evolution.

Keep your finger on the pulse of the very essence of your organizational climate.

Failing to do so may cause your company to become outdated and less desirable as years go by.

Therefore, understanding the proper steps in creating a good company culture is very important for the company’s future.

In order to make sure that your company is moving in the right direction, follow these 3 easy steps when creating company culture:


1. Plan & Hire

When planning the company culture, it’s  important that all the company’s executives and decision makers are involved and on the same page.

The planning should focus o:

  • determining the values and mission statement of the company,
  • deciding on the proper communication methods and tools, and
  • developing the best ways to promote company culture and hiring system in order to support and maintain the values of the company.

Hiring is vital part in shaping a company culture.

A company can only maintain its positive culture when it hires the right individuals who share its values.


2. Demonstrate & Engage

In any organization, some specific rules always need to be enforced, but more importantly, the management should demonstrate these rules and lead by example.

They need to motivate the workforce to follow these rules and respect the company values through their own actions and words.

It takes a whole team to create a positive company culture.

Survey the employees, create culture committees and communicate with team members, so you can totally understand how the culture is affecting the company and its employees.


3. Balance

Remember that company culture is not an exact science or a “one-size-fits-all” concept.

Every company is unique and it should develop its own culture based on values and the experience you want to bring to your audience and clients.


The key here is to find the proper balance between running a productive business and achieving the desired values with a bit of reevaluation from time to time.



Carla Kroger

Carla is the founder and secret weapon behind Daily Administration where she works with small businesses assisting them in establishing manageable marketing strategies that attracts, engages and enrolls clients. Along with the Daily Administration team, she works with her clients to establish processes for profit¬able and repeatable growth.

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