Small Marketing Planning Steps Make a BIG Difference

It is easy to overlook small marketing planning steps when you are focused on the your outcome or the big picture.

“Great things are not done by impulse, but by a series of small things brought together”, that is the words of the painter Vincent Van Gogh.

Kindly reminding us of pointillism, a painting style he used in some of his most beautiful paintings.

By combining thousands of colored dots, a brilliant painter like Van Gogh could create majestic images on a canvas.

Small things like these colored dots on a canvas don’t only apply in art, but also in marketing.

Successful marketers are those who always pay attention to details (those little dots).

Paying close attention to the details as they manage everything within their marketing process.

Even those that other people often think may be insignificant.

So what are these small things that can make a BIG difference in your marketing efforts?

Reviewing your marketing goals

Many marketers set their goals at the beginning and spend the rest of their time chasing those goals.

But, the truth is, you need to always review your marketing goals from time to time making sure you are on track.

Determine whether those goals are still realistic?
Is there anything that you need to adjust?
Are you on target?
Do you notice anything that may have been overlooked in your marketing planning steps?

Identify important questions that you need to answer

This is to evaluate what you have accomplished to see where you need to concentrate your resources and energy.

Do you have enough traffic?
What are your conversion rates?
Where are your leads primarily coming from?
What pages are receiving the most traffic
Is there a pattern to the data on these pages?
Are you offer a content upgrade to allow your audience to take a deeper dive on this topic?
Are there any new opportunities you should pursue? etc…

Gather your data

Once you have organized the questions you need to answer, it’s time to gather this data from all your analytic tools.

Organize your data

Compile the data to make a nice, easy to read report. Keeping a biweekly or monthly report.

Creating this report will allow you to go back and read data points and assess the effectiveness of your campaign.

Do you need to optimize your plan?

With these small but important planning steps being addresses, you will be able to answer important questions in your marketing strategy.

And, like Van Gogh’s dots, these small marketing steps that are simple but necessary to the big picture allow you to see where you can optimize your plan.