As you probably know, having a regular blog will help you grow your online business, but simply posting quality content is usually not enough to get the views, clicks, and leads that you want. To make the most out of your company blog, it is vital that you optimize your blog posts. Optimize your […]
Adding direct email marketing to your business by starting a newsletter or launching email campaigns are great ways to increase your brand exposure and build your brand visibility. This is a fantastic way to your list and get contacts (leads) into your advertising channel to quicken your online promoting effectiveness. Not only does email marketing […]
In order to optimize your blog content for conversions, write blog posts that focus on explaining problems and presenting solutions. Keep in mind that your blog not only has the potential to be your proverbial face to the world, but can be a source of traffic conversion and ROI for your marketing efforts. Here are […]
Trade shows are the perfect place to connect face-to-face with your audience and generate leads. With so many people relying on the mobile phones and having them “in-hand” you can by-pass handing out business cards and promotional materials and get them to the specific landing pages or specific material on your site that would be […]
No matter how you optimize mobile campaigns for user engagement and conversions, you must remember not all interaction are online. A successful mobile marketing campaign bridges the gap between the real world (in person) contact and the digital world. This can be achieved by using QR codes (quick response codes) to transfer digital information directly […]
Creating data-based buyer personas allows you to easily identify the attributes of your audience and allows you to market more efficiently. Of course, you’ll only be able to do this if your buyer personas is accurately reflected. Simply stated, buyer personas are only useful when they’re accurate. Here are five tips for optimizing your […]